CARE
We do all the little things that make life easier for our customers, like working a phone for hours to save them time or money. We also show care to each other, respecting each person’s job and doing all we can to help.
Dan Banister, aka "Dan the Man" is a household name to many, in the Hampton Roads area of Virginia. Banister made his debut years ago with his witty commercials, grabbing consumers' attention to come "Swap Keys" with him by purchasing a new car. Dan Banister is the principal owner of two Virginia dealerships, Banister Nissan of Chesapeake, and Banister Nissan of Norfolk.
He is one of only 15 black-owned Nissan dealerships nationwide, and his stores are consistently among the top-performing Nissan dealerships worldwide. This will be Dan Banister's third dealership, the first time as a Ford dealer. He is committed to spending a lot of time in the area, getting to know the people, and investing in the community. Banister said. "They will get to know me very well." I feel honored and privileged to have become a Ford dealer.
I look forward to being one of the Ford brand's trusted leaders as we expand our reach in the DMV area. I have been counting down the days to start serving the citizens of Marlow Heights and the surrounding communities. I desire to build relationships, create partnerships and learn how we at Banister Ford can make a positive impact in the community."
We do all the little things that make life easier for our customers, like working a phone for hours to save them time or money. We also show care to each other, respecting each person’s job and doing all we can to help.
We treat others the way they want to be treated, whether that means being hands-off or giving them extra help. Our respect leads to being transparent about our processes and sincere in all of our dealings.
We express gratitude in many ways: treating everyone who comes through our doors like family; giving back to the community; and offering guidance, aid, or insight when asked.
We spread happiness by making Banister a fun place to be. We find opportunities for surprise and delight at every turn. We make people feel carefree and confident whenever they’re dealing with us.
We’re constantly improving processes, so they’re faster and more efficient. We adopt new technology and come up with creative solutions when faced with problems that would give a headache to others.
